More staff. More advice. More support.
Now you can talk to a Mac Genius day or night. The Genius Bar in the Apple Store, SoHo, is now open longer so you can get your questions answered when it works for you. You can even get same-day turnaround on repairs—just bring in your Mac by 8 a.m. and we'll have it back by 6 p.m.* If you're awake, odds are the Genius Bar is open.
Get Directions Reserve a Genius now.
Get ProCare.
Enroll and get advance Genius Bar reservations and priority service.
Special events.
Check out the complete Calendar of Events at the Apple Store, SoHo.
Boost your skills.
Sign up for a paid Studio Series class.
*Requires drop-off before 8 a.m. Additional terms and conditions apply. See a Mac Specialist for details. Same-day service not guaranteed.

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